Resolute Forest Products, formerly doing business as AbitibiBowater, began the rollout of its new Company name and identity on November 7, 2011.
The new identity best represents who we are today: a low-cost, competitive organization, focused on operating as an environmental supplier of choice. When communicating in French, the Company is using the name Produits forestiers Résolu.
This name and associated visual identity now appears on all Company marketing materials and communications. However, AbitibiBowater Inc. and its subsidiaries will not change their legal entity names until the Company obtains shareholder approval, as required by law, at its 2012 annual general meeting.
For our customers, suppliers and other stakeholders, little will change beyond how the Company refers to itself. Until the Company obtains shareholder approval to change its legal entity names, the new Company name will not be used on invoices, checks, contracts, product names, Company stocks and stock market listings.
The Resolute Forest Products logo calls to mind the forest in which the Company works, the paper, pulp and lumber products it manufactures, and the modern and dynamic nature of the organization. Paper products are reflected in the half-circle of the “R”, symbolizing a paper roll, as well as in the folds within the logo. The rectangular and triangular shapes, in the legs of the “R”, represent pulp bales, wood products and forestry. Through the use of green as a primary color, the design also depicts the Company’s commitment to sustainability.